Hertz Car Rental Reviews 2026: Service, Price & Tips

As one of the world’s most well-known car rental brands, Hertz has been a leader in the industry for more than a century. Founded in 1918 in Chicago by Walter L. Jacobs, Hertz has grown into one of the globe’s top car rental companies. Today, Hertz Car Rental operates in over 160 countries, with thousands of locations at major airports, city centers, and neighborhoods, offering reliable and convenient rental services for businesses, individuals, and families on the go.

The company is renowned for its high-quality fleet, competitive pricing, and strong customer satisfaction. Its vehicle selection ranges from compact cars ideal for city driving and luxury models for business travel to spacious SUVs for family road trips and camper vans for full-scale outdoor adventures.

Whether you’re traveling for business, taking a family vacation, or planning a weekend getaway, Hertz Car Rental is one of the best choices available. Hertz also offers award-winning programs such as Hertz Gold Plus Rewards and Hertz President’s Circle, giving frequent renters faster pick-up times and exclusive member benefits.

Still, with so many rental platforms and a variety of user reviews, many travelers wonder: Is Hertz really worth it? This article dives into every detail—from the booking process and pricing to the overall customer experience—to bring you a comprehensive Hertz Car Rental Reviews. Read on to learn everything you need to know!

What is Hertz Car Rental?

Hertz Car Rental is one of the world’s largest and most recognized car rental companies, with an extensive presence across 160 countries and regions. Whether you’re at a major airport, in a bustling city center, or visiting a popular tourist destination, you can easily find a Hertz branch or service counter ready to assist you.

The company maintains a diverse, well-kept fleet that caters to virtually every type of traveler. From fuel-efficient economy cars ideal for city commutes, to SUVs designed for long road trips, to premium sedans tailored for business travelers, and even compact cars perfect for family sightseeing, Hertz offers vehicles to suit nearly every need and budget.

For business travelers in particular, Hertz’s densely distributed network provides a seamless experience. No matter where you are—be it New York, Paris, Tokyo, or a smaller regional hub—you can count on Hertz Car Rental’s consistently high level of premium service worldwide.

Hertz Car Rental Process Booking Experience

1. How to Book a Hertz Car Rental?

The Hertz Car Rental booking process is very simple — you can make reservations and handle returns by phone, on the website, or via the mobile app. The specific booking steps are as follows:

1. Start the booking. Visit the Hertz website and click the “Rent” button on the homepage to access the rental page.
2. Enter pickup and drop-off details. Input your pick-up location, pick-up date, pick-up time, drop-off date, and drop-off time, then click “View Vehicles.”
3. Choose a vehicle. Browse the available options and select the car that best fits your needs.
4. Select add-ons. Hertz offers various extras (GPS, child seats, additional drivers, insurance, etc.). Add any services you need — note that these will increase the final price, so choose carefully.
5. Review pricing and payment. Check the price breakdown and choose a payment method. Hertz accepts multiple payment options, including American Express, Visa, Mastercard, Diners Club, China UnionPay, and Apple Pay.
6. Confirm your booking. Review the total cost (including taxes and fees), then click “Book.” Before confirming, be sure to read Hertz’s terms and conditions carefully to check for any potential hidden fees.

2. Pick-Up and Drop-Off

When picking up your car at an airport or city location, you generally only need to present your driver’s license, credit card, and reservation confirmation. Hertz Gold Plus Rewards members can take advantage of express pick-up service, which significantly reduces wait times. Returning the vehicle is usually just as smooth—simply park in the designated area and hand over the keys. During peak hours in popular cities, you might experience slightly longer waits, but overall, the process remains efficient.

3. Vehicle Condition

Hertz vehicles are typically quite new, with an average age of less than two years. Most customers report that the interiors are clean and well-maintained. Whether you choose a basic sedan or a premium model, the fleet’s overall condition consistently earns positive feedback.

Pricing and Discounts

1. The price of Hertz is clearly visible.

Hertz’s base rental rates are usually visible on the booking page, but the total amount you actually pay can increase significantly due to additional fees and optional services. Common additional charges include:

• Insurance fees (Collision Damage Waiver / Loss Damage Waiver)
• Additional driver fees
• GPS navigation or child seats
• Fuel options or airport surcharges
• Taxes

Example:
Suppose you rent a mid-size SUV with a base rate of $70/day, and you choose CDW insurance $20/day, GPS $8/day, and an additional driver $10/day for a 3-day rental. While the base price may seem affordable, adding optional services and taxes can significantly increase the total cost.

Step-by-step calculation:

• Base rental: $70 × 3 days = $210
• Insurance: $20 × 3 days = $60
• GPS: $8 × 3 days = $24
• Additional driver: $10 × 3 days = $30
• Subtotal = $210 + $60 + $24 + $30 = $324
• Taxes (assumed 12%) = $324 × 0.12 = $38.88
• Total cost = $324 + $38.88 = $362.88

This example illustrates why it’s important to review the full price breakdown before booking to avoid unexpected costs.

2. Hertz Gold Plus Rewards Membership

Hertz Gold Plus Rewards is Hertz’s loyalty program, designed to provide frequent renters with more convenience and added value. The main benefits for members include:

• Points Accumulation and Redemption: Earn points on every rental, which can be redeemed for free rentals or discounts on future rentals.
• Expedited Pick-Up and Drop-Off: Save time by skipping the lines, making the rental process faster and more efficient.
• Member-Exclusive Offers: Includes vehicle upgrades, special discounts, and promotional deals.

Example: Suppose you earn 1 point for every $1 spent, and 500 points can be redeemed for a $25 voucher. If you rent a car 5 times a year, spending $150 each time, your total spending would be $150 × 5 = $750. This gives you 750 points, which equals $25 × (750 ÷ 500) = $37.5 in redeemable discounts.

For frequent business travelers or tourists, beyond the savings from points, the time efficiency and convenience of the program are often even more valuable.

Here’s a clear comparison table for Hertz Gold Plus Rewards membership levels:

Vip Hotel Flights Fast-Track Option:

There is now a fast-track upgrade option called Hertz President’s Circle Upgrade for 1 Year, which lets you skip the usual requirements and quickly secure elite status while saving both money and time. No rental history or tasks are necessary—you don’t have to complete any challenges to obtain Hertz President’s Circle status. Simply place an order through VIP Hotel Flights Fast Track, pay about $100, and you’ll receive one year of Hertz President’s Circle membership.

3. Competitive Comparison – Hertz Car Rental Reviews

When looking at Hertz car rental reviews, many travelers note that Hertz’s pricing generally falls in the mid-to-high range compared to other international rental brands. However, Hertz stands out for its extensive fleet options and strong loyalty program, which often justify the slightly higher base rates. Here’s how Hertz compares with key competitors:

Avis

When comparing major rental brands, Hertz Car Rental Reviews consistently highlight Hertz as a stronger overall choice when set against Avis, even though Avis is often slightly cheaper. Avis typically offers similar insurance options, but its vehicle selection is narrower, which can limit flexibility for travelers who like to upgrade or choose from a broad range of cars. Frequent renters mention in their Hertz car rental reviews that Hertz provides more upgrade opportunities and a wider fleet, making it easier to find exactly the model you want.

Avis itself is widely used—our reference survey showed it was the most-booked company—but its reputation for customer service is troubling, earning just a two-star score. Customers described the service as “appalling,” “rushed,” and at times “rude,” which sharply contrasts with the positive feedback Hertz receives for staff professionalism and quick service. Avis also averaged only three stars for value for money. With a typical daily rate around £52, one customer complained that Avis felt like a “cheap service for an expensive price.” While Avis did achieve four-star marks for the age, condition, and mileage of its cars, as well as for the clarity of final hire costs and ease of opting out of extras, it slipped back to an average three stars for how accurately its vehicle descriptions matched reality.

On the positive side, Avis offers the free-to-join Avis Preferred loyalty program, which lets members bypass the rental counter and gives 10% off future hires—helpful if collection speed is your top priority. Still, when looking at Hertz car rental reviews, travelers often conclude that Hertz’s global network, broader fleet, and strong Gold Plus Rewards benefits outweigh Avis’s slightly lower base rates, especially for those who value consistent service quality and upgrade flexibility over headline pricing.

Related Articles: Avis Preferred: Status Levels, Perks & How to Join

Enterprise

When evaluating major rental brands, Hertz Car Rental Reviews often compare Hertz with Enterprise, revealing that while Enterprise enjoys a strong reputation for service, Hertz remains the preferred choice for many international travelers. Enterprise Rent-A-Car operates more than 9,500 branches across 90 countries, with a fleet of over two million vehicles, and claims that in the UK alone, 93% of the population lives within 10 miles of one of its locations. Customers frequently praise Enterprise’s modern fleet, clear pricing, fair fuel policy, and friendly, helpful staff, noting that its pick-up and drop-off service is convenient. However, surveys show mixed experiences: despite a solid 73% customer score, Enterprise received only a three-star rating for customer service, with some renters reporting long queues, excessive paperwork, and pressure from agents to purchase extra insurance. Its pricing is also on the higher side—averaging £56 per day, making it one of the most expensive providers alongside Sixt.

By contrast, many travelers highlight in their Hertz car rental reviews that Hertz combines a global network of locations with a diverse, well-maintained fleet and a rewarding Gold Plus Rewards program, allowing for faster pick-ups, complimentary upgrades, and easier international rentals. While Enterprise’s slightly lower base rates and strong North American coverage appeal to domestic renters, Hertz’s worldwide availability and loyalty benefits often tip the scales for those planning cross-border trips or seeking consistent service wherever they travel.

Sixt

Among premium rental brands, Hertz Car Rental Reviews frequently compare Hertz with Sixt, highlighting how Hertz manages to balance quality and value without reaching the ultra-high rates often associated with Sixt. The German company Sixt, with over 100 years of history, operates in more than 105 countries and 2,200 locations, focusing on the luxury market and offering an extensive lineup of high-end vehicles. Travelers looking for upscale models may be tempted, and Sixt does deliver on fleet quality—earning five stars for the age, condition, and mileage of its cars. However, customer feedback tells a different story. In a major survey, Sixt earned only a 64% customer score and a disappointing two-star rating for customer service, despite being one of the most expensive providers at an average of £56 per day, tied with Enterprise as the costliest option. Renters frequently reported long queues, staff shortages, and pressure to purchase additional insurance, with some stating that the delays “ruined our weekend plans.”

By comparison, travelers often note in their Hertz car rental reviews that Hertz offers a well-maintained fleet, a broad global network, and a rewarding Gold Plus Rewards loyalty program, giving renters faster pick-ups and potential upgrades without the premium price tag. While Sixt appeals to those seeking luxury, frequent travelers find Hertz to be the more practical choice—delivering dependable service and international coverage that combines comfort and affordability for both business and leisure trips.

Budget car hire

When travelers compare economy-focused providers, Hertz Car Rental Reviews often highlight why Hertz remains a better overall value than Budget, even though Budget markets itself as the low-cost choice. Budget, the budget-friendly arm of Avis, operates more than 3,350 locations in over 120 countries and is known for offering straightforward, economy rentals. On paper, it sounds like the perfect fit for price-conscious travelers. Yet customer feedback paints a mixed picture. In a major survey, Budget earned only a 61% customer score and a disappointing two-star rating for customer service, with renters citing poor communication, unhelpful staff, and unexpected insurance charges. Despite an advertised low-cost image, the average daily rate of £45 was surprisingly close to higher-priced competitors, leaving some customers feeling they didn’t actually get a bargain.

While Budget does earn praise for the age, condition, and mileage of its vehicles, many renters report that they “rarely get the exact car booked,” which limits the experience for those seeking variety or premium options. In contrast, frequent travelers note in their Hertz car rental reviews that Hertz delivers a much stronger combination of fleet selection, global coverage, and reliable customer service, backed by its Gold Plus Rewards loyalty program for fast pick-ups and upgrade opportunities. For anyone seeking a balance of affordability, dependable service, and a wide range of vehicle choices, Hertz often proves to be the more satisfying option, even for travelers initially drawn to Budget’s low-cost promise.

Based on the comparison among these major car rental companies, although Hertz’s base rates may be slightly higher, its globally extensive network, diverse and well-maintained fleet, and comprehensive Gold Plus Rewards program make it a strong contender. Frequent business travelers and regular vacationers often note in their Hertz car rental reviews that the convenience, consistent service quality, and loyalty benefits make Hertz well worth the investment.

Customer Feedback Summary – Hertz Car Rental Reviews

Positive Feedback:

On professional review sites such as Trustpilot and ConsumerAffairs, we often see customers leaving detailed feedback after using Hertz. They frequently praise Hertz for its well-maintained fleet, wide selection of vehicles, and efficient pick-up and drop-off process. Frequent business travelers, in particular, value the Gold Plus Rewards membership, which offers expedited service, priority pick-up, and occasional complimentary upgrades, making the rental experience faster and more convenient. Reviewers often note that even during busy periods at airports or city locations, Hertz staff remain professional and well-organized, minimizing delays and ensuring smooth transactions. Some also highlight specific city counters where the staff are exceptionally helpful and attentive, often awarding Hertz five-star ratings for their outstanding service.

Negative Feedback:

Of course, like any service, Hertz has both positive and negative aspects, largely depending on the user’s needs. Some customers have reported being charged unexpected fees after returning their vehicles, including fuel charges or minor damage repair costs. A few customers also noted that customer service response times could be slower than expected, especially when dealing with billing or insurance claims. While these issues do occur, Hertz Car Rental Reviews occasionally highlight them as areas for improvement.

On platforms like Google Reviews and Trustpilot, Hertz consistently maintains an overall rating of around 4 stars out of 5, reflecting a high level of satisfaction in the car rental industry. Most reviewers praise the quality of the vehicles, reliability of service, and the benefits of the loyalty program, which collectively make Hertz one of the top choices for car rentals worldwide.

Real User Experiences – Hertz Car Rental Reviews

Positive Experience:

A business traveler based in the U.S. shared that, thanks to the Hertz Gold Plus Rewards program, he can pick up vehicles quickly every time, even during peak hours, without long waits. He praised the cleanliness and well-maintained condition of the cars, noting that the fuel levels are always sufficient, and he has never encountered unexpected charges. This experience reflects the convenience and reliability of Hertz, which frequent renters also mention in their Hertz car rental reviews.

Negative Experience:

A UK-based customer rented a car at Hertz in Venice Marco Polo Airport. Because he did not select full insurance coverage during booking, he was charged extra fees for minor scratches on the vehicle upon return. Additionally, he found that customer service took longer than expected to resolve the issue.

Pros and Cons of Hertz Car Rental

Pros:

• Extensive Global Network
  • Hertz operates in over 160 countries with more than 12,000 locations at airports, cities, and communities. This dense network makes it a convenient choice for both domestic and international travelers.
• Wide Vehicle Selection & Well-Maintained Fleet
  • The company offers a diverse range of vehicles, from economical compact cars to luxury models, SUVs, and electric vehicles, catering to nearly every customer preference. Renters frequently highlight in their Hertz Car Rental Reviews the reliability and excellent condition of the fleet.
• Practical Loyalty Program
  • The Hertz Gold Plus Rewards program provides faster service, priority pick-up, potential vehicle upgrades, and the ability to earn points redeemable for free rentals or discounts, making it particularly appealing for frequent travelers.
• Convenience and Reliability
  • Many customers mention in Hertz Car Rental Reviews that the combination of well-located branches, diverse fleet, and membership benefits ensures a smooth and efficient rental experience, whether for business trips or leisure travel.

Cons:

• Relatively High Prices
  • Compared to budget competitors, Hertz rental rates are generally higher, especially for short-term rentals or younger drivers who may incur extra fees.
• Inconsistent Service & Hidden Fees
  • Some locations may have differences in staff attitude or service quality, and a few customers report unexpected charges for items like fuel, minor damages, or additional drivers.
• Customer Service Response Varies
  • While many users praise Hertz for efficiency, some note that customer service response times are inconsistent, particularly when resolving billing disputes or insurance claims.
• Availability Fluctuations During Peak Seasons
  • Although Hertz maintains a large fleet, availability can vary, especially at busy airport locations during peak travel periods, sometimes resulting in longer wait times at pick-up.
• Additional Fees Can Increase Total Cost
  • Like many major rental companies, Hertz’s pricing includes optional insurance, GPS, and extra driver fees, which can significantly raise the final cost if not carefully reviewed during booking.

Alternatives to Hertz Car Rental

For travelers looking to experience different services or find more competitive rates, several alternatives to Hertz are worth considering:

• Avis: If you frequently travel with family and seek flexible insurance options, Avis is a great choice. It offers a wide global network and adaptable coverage to meet different needs.
• Enterprise: Popular among business and European/North American travelers, Enterprise is known for excellent customer service and a comprehensive vehicle selection.
• Sixt: Competitive in the European market, Sixt provides a variety of premium and luxury vehicles, appealing to travelers who prioritize high-end models.
• Budget: Focused on economy rentals, Budget offers more affordable pricing, making it suitable for travelers on a tight budget while still providing essential rental services.

Who Should and Shouldn’t Choose Hertz – Hertz Car Rental Reviews

Suitable for:

Hertz Car Rental is suitable for people who frequently travel internationally or across cities. This is because it has multiple locations worldwide and has an extensive layout. The luxurious SUVs and executive sedans are particularly favored by business travelers. There are also some customers who hope to accumulate points through the Hertz Gold Card Reward Program and enjoy long-term discounts. This program offers faster car pick-up, priority services, potential upgrades, and exclusive discounts. As well as families or travelers who temporarily need a vehicle.

Hertz is especially practical when:

• You require a reliable car for road trips, with choices ranging from fuel-efficient compact cars to spacious premium SUVs.
• You are a business traveler who values professionalism and efficiency at pick-up and drop-off locations.
• You are a frequent renter looking to maximize loyalty rewards and enjoy the convenience of global branch coverage.

Not suitable for:

• Budget-conscious renters, as Hertz rates can be higher than local or independent rental options, particularly for short-term rentals.
• Travelers who only need a car for a few hours or very short trips, where ride-hailing services like Uber or Lyft are more convenient and cost-effective.
• Visitors to cities with excellent public transportation, such as New York, London, or Tokyo, where parking fees and traffic congestion make renting less practical.
• Drivers under 25, as Hertz typically face a young driver surcharge, which increases overall rental costs.
• Users who cannot tolerate hidden fees or inconsistent customer service, since some locations occasionally report additional charges for fuel, insurance, or minor damages, and service response times may vary.

Important Things to Note Before Renting with Hertz

Although Hertz Car Rental enjoys a strong reputation and is frequently chosen by many customers, it’s important to be aware of several considerations before booking:

1. Understand Pricing and Hidden Fees
   • Hertz’s website typically displays transparent base rental rates, which may seem affordable at first glance. However, the final price can increase due to additional fees, such as extra mileage charges or comprehensive insurance. To protect yourself, it is recommended to take photos or videos of the vehicle when picking it up and returning it, especially if you opt for extra insurance coverage.
2. Insurance and Deposit Policies
   • Consider the location of your rental and whether you are a Hertz member. Depending on the vehicle chosen, a deposit between $100 and $1,000 may be required before rental. It is strongly advised to purchase insurance prior to booking to ensure adequate coverage.
3. Check Vehicle Condition
   • Always inspect the car before taking possession to ensure it is in good condition. When returning the vehicle, photographic or video evidence can help avoid disputes over damages.
4. Cancellation and Refund Policies
   • Before completing your booking, carefully review Hertz’s cancellation and refund policies on their official website to avoid unexpected charges.
5. Customer Service
   • Hertz’s customer service can be mixed, varying by country and region due to its international operations. Despite some inconsistencies, many customers praise the convenience of the Hertz Gold Plus Rewards program, which offers faster pick-up, exclusive member benefits, and multiple booking channels such as phone support, online chat, and in-person assistance at rental locations. Some customers occasionally report long wait times or extra charges, particularly related to damage claims and refunds. Being aware of these potential issues can help you make informed decisions when booking with Hertz.

Related articles:

• How to Get SIXT Diamond Fast Track
• SIXT Platinum Fast Track: VIP Hotel Flights
• How to Get Avis President’s Club Fast Track
• How to Get Enterprise Platinum Fast Track
• Fast Track to Hertz President’s Circle
• How to Choose the Best Car Rental Company

FAQ

Is Hertz Car Rental worth it?

Based on numerous Hertz Car Rental Reviews, Hertz is a reliable and reputable choice, especially for travelers who prioritize consistent international service, a wide variety of vehicles, and convenience. If your itinerary involves business trips or frequent travel, the Hertz Gold Plus Rewards program can save you significant time while offering points and member benefits, making rentals even more rewarding.

However, if you are highly price-sensitive or only need a short-term, one-off rental, there are often more affordable alternatives available. It is advisable to compare other rental companies in your area and check for promotions or discount codes before booking.

Ultimately, whether to choose Hertz depends on your personal preferences and travel needs. For travelers seeking affordable or flexible options, other companies may be more suitable. But if you value trustworthiness, well-maintained vehicles, efficient pick-up and drop-off processes, and a strong loyalty program, Hertz is an excellent option.

In conclusion, Hertz remains a trusted international rental brand, performing well in terms of vehicle quality, service reliability, and member benefits. For cross-country or long-distance trips, and for those willing to pay slightly more for consistent service, Hertz is a highly recommended choice.